Creating an attractive listing
Collaborating with content creators
Converting higher value bookings
Attracting bookings
To enjoy more bookings on Camplify, it's essential to create a welcoming and impressive listing. Be sure to include high-quality photos, engaging descriptions, attractive pricing, flexible rental durations, and appealing extras or incentives. After completing your listing, we encourage owners to market their unique RV experience to gain more bookings. By offering a prompt and professional rental process, owners can enhance their chances of receiving 5-star reviews, gaining loyal customers, and get valuable referrals.
Creating an attractive listing
Take high-quality photos
Showcase the best features of your RV or campervan by taking clear and well-lit photographs. Make sure it is at a location where people would camp, include family and friends, highlight the features of the RV, and make sure your photos are level and sharp.
We've put together a Camplify photography guide and editing guide to help you take the best photos for your van listing. You are far more likely to get bookings if you have a great range of photos of your van included.
Check out the Photo Guide here and the Photo Editing Guide here.
Give your RV a personality, not just a name
“Winston the Winnebago” is more appealing than “2015 Winnebago Camp Chairs Included.”
Describe your RV
Be thorough and informative, highlighting the key features, amenities, and any extras you offer.
Set a competitive price: Research similar listings in your area and price your RV or campervan accordingly.
Promoting your listing
Sign up for Premium Membership
Premium Member listings unlock your full potential on Camplify with many benefits including additional marketing support.
Share on social media
Post your listing on social media platforms and use a variety of methods such as photos, videos, and stories to promote your vehicle. Make sure you add a link to your listing so potential hirers can book with you. Many owners create separate pages or accounts for their Camplify listing and post in local businesses or community groups. You don’t have to pay for advertising however some owners do this to gain more exposure.
Use local advertisements
Post flyers or ads in local newspapers, community boards, and online classifieds. Some owners create posters with tear-off tabs for local schools and supermarkets.
Encourage reviews
Ask satisfied renters to leave a 5-star review to help build your reputation. Use these reviews as content to post about your vehicle. Reviews give confidence to potential hirers when selecting an RV.
Work with your hirers to gather content
Your hirers are visiting great places, ask them to take photos, write a blog, or contribute to your listing. Some owners offer a gift or reward for the content and use it to keep their listings up to date.
Promotional material
Business cards, decals, and promotional materials such as bottle openers, key rings, and stubby holders are all creative ways of keeping your listing in mind for a potential hirer's next adventure.
Park up, set up, promote
Head down to your local beach or park and set up your vehicle. Show people what you are offering to hire and chat with locals. This is a great way to engage with the community and can be a technique to gain more bookings.
Collaborating with content creators
Teaming up with content creators like photographers, videographers, and influencers can boost your Camplify listing's visibility and attract more hires. Targeted promotion can lead to more bookings and a larger audience. Here's a guide to promoting your vehicle this way:
Find suitable influencers and content creators:
- Research those in travel, camping, and outdoor lifestyle niches.
- Seek creators with an engaged audience that aligns with your target hirer.
Pitch your collaboration:
- Contact potential collaborators, introduce yourself and your Camplify listing.
- Explain collaboration benefits and propose partnership ideas, such as sponsored posts, giveaways, or discount codes.
Set clear expectations and guidelines:
- Communicate your collaboration goals and content guidelines, including specific features to highlight.
- Discuss the timeline, including content creation and posting deadlines.
Offer incentives and support:
- Provide rewards like free or discounted stays in exchange for promotion.
- Share their content on your channels and consider compensating prominent creators.
Build lasting relationships:
- Establish ongoing partnerships with successful collaborators.
- Network with their connections to find more potential influencers and content creators.
Converting higher value bookings
Whether you have a high daily rate or an overall large fee, you can create your customer experience and it will help to convert the booking. You can add your own ideas and style to your customer experience. Here are some suggestions for converting longer or higher-value bookings:
- Adding an extra night for free
- Local guidebook
- Discount for bookings over e.g. 14 days
- Wine and cheese
- Fully stocked pantry - butter, oil, tea, sugars spices
- Additional extras included
- Linen included
- Hamper
- Free delivery - within 50kms
- Board and beach games
Camplify marketing team support
The Camplify marketing team works tirelessly to drive potential hirers to the Camplify platform and grow our owner community.
This marketing effort is spread across various channels including social media, digital and print media. Camplify also attends a variety of events including Caravan and Camping shows around the country.
Camplify is the proud sponsor of major sporting events such as Bathurst or Surfing, exposing the brand to hundreds of thousands of viewers.
With expert experience, our marketing team has the training and skills to grow Camplify into the global brand it has become.
To have your listing featured by our marketing channels, it is important to create great content and tag Camplify so we can see it. Individual owner marketing is not featured upon request however our team is always looking for great owners to promote through our channels.
Premium members benefit from being considered for these opportunities.